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Hey, when you were little, did your parents tell you that things weren’t a popularity contest?  Did they tell you that people 20329557_swould like you if you were a “good person”?   That was really sweet when you were 5 or 6 years old 🙂

Well, that may have worked for you when you were little, but that’s not how things work when you’re an entrepreneur.  I’m just being honest with you and telling you that life isn’t always fair.  It doesn’t matter that you’re nice or smart or have lots and lots of certifications.  That’s not why people will buy from you.

People will buy from you for two reasons.

The first is that they “know, like and trust you”.

The second reason that they’ll buy from you is that you can sell.  This is where most entrepreneurs get all caught up.

Often entrepreneurs get jealous when they see others in their industry getting more clients (their green-eyed monster starts to come out).  Also, they get frustrated and disappointed in themselves and wonder what is “wrong” with them.  Does this ring a bell with you?

Do these thoughts ever pop-up?

  • If I’m so good at what I do, how come I don’t have more clients (or make more money)?
  • Everyone compliments me on the work I do, but they never sign up?
  • Maybe I don’t have the right certification (taken the right course) so I should get another?

If those thoughts are popping up for you most likely it has nothing to do with your qualifications but instead has to do with your lack of sales skill.

Here are a few questions for you to ask yourself:

  1. Are you asking for the sale?
  1. Do you know how to overcome objections?
  1. Do you continue to call even when you’re facing rejection? 
  1. Do you resist making cold calls? 

If you’re answering “yes” to any of those questions, that is the real reason more people aren’t buying from you.  More certifications won’t change that.  What you need to do going forward is work on your selling skills so people understand exactly why they should work with you or buy your product.

Be Brilliant,

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Kate Beeders

P.S.  I’m teaching how to improve your sales skills in my upcoming course:  Rapid Revenue Formula.  If you Act Fast, you’ll be able to grab the Early Bird Bonuses!