There is a song that I grew up listening to as my parents played it by Rogers and Hammerstein’s Oklahoma that had a chorus that went like this:

Stressed out about all of the ups and downs of entrepreneurship.  Right?  You’re rocking it out one minute and the next so far behind.  How in the heck does that happen?  And, what about all of the things you’re telling yourself that it means? Those thoughts keep pushing your success further away.  As a result, you’re not on target to achieve the goals that you really desire. 

When most people focus on charging what they’re worth, they focus on what they should charge. Right? It makes sense that you would think that. You evaluate what your pricing (or salary) is and decide if it is valuing you. Then, you raise your prices.

Have you ever done things to fit in?  When I was in grade school, I did it a lot.  More than I care to remember.  I’m about to share something that I rarely talk about with others.

You see, I was brought up Jewish and most of the kids in my school were Irish Catholic. They didn’t know a lot of other Jewish kids, so it made me pretty unique to them.

Picture this.  Imagine having your BIG BRILLIANT BREAKTHROUGH in Cancun amongst the beautiful ocean and gorgeous beach, feeling the breeze while eating delicious foods and staying in a 4-Diamond Resort.  Maybe arrive early and go play with the dolphins (that was on my bucket list!).

I remember when I closed my first multi-million-dollar deal when I worked in Corporate.  Wow!  What a huge, big deal for me, especially where I was fairly new in my company and in that industry.  I was so proud of myself for what I had achieved.

Don’t look down!  Whatever you do…don’t look down!!!

Don’t you love when someone gives you a cool gift?  It was so fabulous that I’m going to share it with you

Everyone is always asking me how to “charge what they’re worth.”  It’s more than raising your prices; it’s how you show up in the world.   All of your actions are a demonstration to others of what you believe your value is.

What do you do when the people around you don’t support you?  

That’s a question that pops up a lot from attendees of my events.  They’re excited during the day, feeling energized, and then their energy drops as they worry about what happens when they return to “real life,” and the people in their world aren’t supportive.