If It Walks Like A Duck…      

Why are so many people talking about the Duck Dynasty television show?  Why do so many people even care?  There’s been so much buzz around this television show.

For those of you (like me) who have never watched the show, here’s the premise according to Wikipedia:  Duck Dynasty is an American reality television series that portrays the lives of the Robertson family, who became wealthy from their family-operated business, Duck Commander.

If you’ve been following all of the media hype lately, everyone is talking about it.  Even people who would never watch the tv show.   The head of the family made some remarks; there was a debate about whether the remarks were inappropriate or if this was freedom of speech.  The show was temporarily suspended and then brought back again.

There’s an expression that there’s no such thing as “bad press”.

Whether or not you agree with/ or like the television show, doesn’t matter.  What is interesting is that this shows that by being unique, different and your own brand…you can create a business empire.

You can do this in your own business, too.  But, most entrepreneurs are afraid.  They want to look and sound just like everyone else.  Big mistake.  If you’re just like everyone else you become a commodity.  There’s no reason why someone should hire you/buy your products over someone else’s.  You’re just regurgitating someone (or many people’s) stuff and there’s nothing special about you.   It becomes very easy for your prospective client to become a consumer and comparison shop.   It’s just like going to several drug stores looking for the cheapest brand of bottled water.

When you show up in the world with whom you really are that is when people are attracted to you.  Of course, there will always be “naysayers” who don’t like you, but those people will always find someone not to like.  You will however notice that you start getting a following of people who really like what you do.  They’ll use the expression when talking about you that they “love you and your work”.  They’ll follow you everywhere.  They’ll buy your programs and products.

Today, what is one small thing you can do that really shows who you are? Something that really differentiates you from the rest of the world.  It doesn’t have to be anything super large to start, but one small thing.

Maybe you start with a post on social media?

Maybe you start with a blog post or ezine article?

Maybe you start with a conversation with someone?

What is one small thing you can do today to separate and differentiate yourself from the rest of the crowd?  Or, you can continue to play it safe and look and act just like everyone else.  Quack…quack…

Be Brilliant,

 

 

 

 

Kate Beeders

Mindset, Money & Marketing Expert

P.S.  Tired of being a duck?  Visit www.KateBeeders.com and get your BRAND NEW COMPLIMENTARY MINI VIDEO SERIES: “Stop Procrastinating: Start Mastering the 3 Keys to Unlimited Business Success Now”