Can you actually earn and charge what you’re worth during a pandemic and recession?
The short answer is “yes.”
I’ve been posting a lot about this topic on social media. Below is one of my recent Q&A posts that answers the question about charging what you’re worth in these pandemic times.
“Hey Kate. So, here’s my question as I know I am worth what I charge.
People often say, ‘I know you’re worth it. You have so much expertise, but that’s more than I can/want to/would pay.’
I understand the concept that they are not my clients….but, in a time of crucial reinvention, particularly now, how do you find a price point to charge that is reasonable for everyone? This is really a dilemma for me, and I’m sure there are others who are experiencing this as well. Thanks!”
That’s a great question and something all of us struggle with at one time or another. I started my business during the last recession, and here we are again.
I don’t believe it’s about finding a reasonable price point for everyone, as you mentioned. The reason for that is you would need ESP to figure out that number. 🙂
I believe charging what you’re worth comes down to these critical points which I teach to my clients about “charging what you’re worth”:
1. You need a strong, consistent marketing plan for your audience. As you mentioned, now is a time for reinvention. It’s essential to make sure you have the clarity of what to sell based on what your people need.
2. You need to be able to sell from the inside out. Not only does this include confidently overcoming objections, but making sure you don’t get caught up in others’ stories. Uncovering and releasing these limiting beliefs requires a powerful mindset work.
3. You need to have a solid, positive money story. This is more important than ever. Money is a form of energy. People trade their money to get a product, service, or experience they desire. Plenty of people make money in a downward economy. It’s not personal.
4. You must be willing to fail to succeed. Sales is a numbers game, which means many people will say “no” to you while you’re on the path to “yes.” If you quit at your first “no,” you’ll never get the “yes.”
5. You must learn to believe in yourself (again) and what you offer. People are attracted to confidence. If they think that you believe you can help them get the solution they desire, you’re practically at a “yes.” Believing in yourself is the most difficult of all of these to uphold consistently.
If I can help you, feel free to reach out
. You’ve got the expertise, so review the above and decide where you need to do work. Otherwise, it’s easy to get emotionally beat up by others’ reactions, which erodes your self-confidence, making it challenging to sell at any price point.
It’s often difficult for any of us to see the truth or find new answers when we’re stuck in our story and seeing things only through our own lens. That’s why it’s so valuable to have a coach to guide you through this process and allow others to know that you are viable.
I love teaching this concept to clients and hope this information is helpful to you! If you’re interested in private coaching to help you overcome any obstacles, please schedule a time by clicking here
International Speaker | Best-Selling Author |
Breakthrough Success Expert | Leading Mindset Expert | Award-Winning Strategist | Private Coaching
. The good news is that you can choose what you earn or want to charge. Take control. Create a fabulous life! Schedule
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P.P.P.S. The answer has been slightly edited from it’s original version for “readability” for this blog post.