[Brilliance] Is He Your "Competition"?

I received the strangest message on Facebook a few weeks ago. Someone whom had “friended” me was concerned that I was promoting my Procrastination Buster Workshop in Boston because he was going to be launching his Procrastination Telesummit soon. He was afraid these two opportunities would (to use his words) “inundate” the market with too many options. It’s as if he thinks there’s only a limited amount of people interested in this topic and only one of us can promote at a time in the whole entire world 🙂 (From a marketing standpoint, this is truly ridiculous. Can you imagine Coca-Cola telling Pepsi they couldn’t advertise at the same time?)

When you are promoting a program, workshop, teleseries of yours, do you worry about the “competition” out there? Do you get anxious seeing others launching their services?
If so, keep reading as I have a mindset shift for you.

First of all, if you are the only one talking about a certain topic, odds are it is not a very marketable arena to be in. There are probably a zillion weight loss coaches, life coaches, business coaches, marketing and social media coaches. That’s because these are very profitable areas to be in.

From a marketing and business perspective, it is a good thing to see lots of other entrepreneurs in your industry and talking about the same results. The difference in all of you is how you get those results. The reason some entrepreneurs are more successful than others is that they can clearly get their message out and differentiate themselves in the marketplace.

One of the first things I learned when I started my business is that really isn’t any “competition”. That’s because we all have different styles and different ways of offering our services. As a result, we attract our ideal clients. Who loves to work with me isn’t necessarily the person who’s going to love to work with you..and vice versa.

People work with me because I’m known for FAST RESULTS. They like the fact I’m an Expert in Marketing (from my years and years as a Business Development Executive) and in Mindset (all of my certifications in a really cool technique called “tapping”) and the Laws of Attraction. That’s why people are eager to work with me. No one else can help them the way I can.

Ask yourself these questions. Take some time and really get clear on this:

Why are clients eager to work with you?

What do you offer that no one else does?

What makes you special?

Back to the story about the message I received on Facebook. I emailed this person and wished him luck with his venture. There’s more than enough room for all of us!

Would you like help understanding what makes you so special and what you need to do to attract a steady flow of clients who love to work with you? Apply for a complimentary Discovery Session at http://www.tinyurl.com/discoverykate

Be Brilliant,