This is a compelling case study that needs to be shared with you as I know you can make a whole lot more money from 
what I’m about to teach you.
You know I love sharing stories, and you will definitely be inspired by the case study I am about to share with you.
Jen is a very talented hair stylist with her own Artistic Edge Salon. However, she didn’t always appear that way. When I first met her years ago, she was reserved, held herself back and focused more on the lack in her life. If you have the privilege of meeting her today, you’ll discover someone uniquely talented and highly successful with a huge heart of gold.
Let me tell you her story. Jen uses a technique called “dry cuts” in her salon. When I asked hair stylists I knew, they poo-pooed this technique and didn’t give it much merit. As I got to know Jen better, I discovered (from having her cut my hair) that dry cuts work with your hair and all of its idiosyncrasies, lasts longer and easier to manage on your own.
What does this mean for her clients?
Well, if you’ve ever (this is for the women readers) gotten your hair cut and blow dried and left the salon feeling like a million dollars only to go home and try to replicate the style on your own and feel like a complete failure, you will appreciate it. If you’re like me, you think that by buying all of the products and using the “right” brush and blow dryer, you’ll become a styling whiz. Well, it doesn’t work that way and leaves you feeling frustrated! The people in the salons are masters at blowing drying hair, and they can pretty well make any type of hair do anything with the tools in their hands. I’m not an expert in this area, and most of you probably aren’t, as well.
Imagine my delight to have a haircut that I can style easily, lasts longer, and that doesn’t require a ton of product. I became Jen’s biggest fan! Not to mention all of the compliments I got every day about my hair.
Through coaching Jen, I discovered that she had focused on dry cuts because she didn’t have the wrist strength initially to become an expert in the blow dry. She always had thought of this as a weakness, almost apologizing for this lack of skill.
I was able to help her turn her belief that she had a weakness to now owning her brilliance. As a result, she started marketing her business differently, talking to potential clients from a place of power, charging what she is worth (no more trades!) and owning her value. Her confidence grew ten-fold!
We turned her “mess” into her message! Now, she has hired an employee, is going to be opening a second location and was offered an opportunity to teach her technique in a major city! This all happened in a matter of a few months. And, she’s engaged to a wonderful guy, has lost weight and is healthier. Now, I don’t take credit for all of her changes, but I do know that as her confidence grew she stepped more and more out of her Comfort Zone and took new action.
If you’re holding on to a belief that you’re “less than” everyone else, where is it holding back the success in your life? Where are you playing a small game, shrinking, and hiding?
Ready to learn to turn your mess into your message? Ready to show up in your brilliance? Contact my team.
Be Brilliant,
Kate Beeders, The Breakthrough Expert and Founder of BRILLIANCE Builders™
Tap into Your Zone of Brilliance and Breakthrough Your Financial Glass Ceiling
P.S. I taught this time and time again, and it always results in much more abundance than my client ever expected in all of the areas of their life!
Contact my team today if you’re ready to hire a coach and let’s talk!
