Why isn’t this taught on day one of becoming an entrepreneur? It really should be!
I’ve noticed that a lot of entrepreneurs (including me for a while) forget this crucial fact. Being an entrepreneur also means that you’re a business owner. That means that not only must you be great at the service you provide, you also must know how to continuously bring in new clients while taking care of your existing client base.
To listen to the audio (Episode 55) version of this training, click here.
Many entrepreneurs get all caught up either in getting lots of certifications to increase their level of knowledge. Or else they go to the other side with lots of bright shiny stuff, such as glam shots (you know the ones with high heels and lots of make-up), cool logos and using the latest and greatest app out there.
When you lean to one side or the other and don’t have the balance, you will undoubtedly not see the growth in your business and profitability in the time that you desire. If you’re listening to others who aren’t where you want to be, you could be getting bad advice. After all, if they’re not several steps ahead of you, how can they guide you?
Here are a few suggestions to see if you’re on track:
1. You’re working on your business (not in your business). This means that you take time to put together quarterly planning. You take time off each month (ideally each week) to step away, clear your head, review what is/isn’t working and get creative.
2. You have a coach who provides guidance, teaches you what you need to know, holds you accountable, challenges you when you need it, pushes you when you’re stuck and gives you a kick in the butt when you’re digging your heels in and aren’t aware of what you’re doing.
3. You have a sales funnel to bring new clients in, build a relationship with them and provide solutions to their needs. (hint: do this right, and you’ll never have to worry about money again!).
4. You have a system of taking care of your existing clients, so they know that they are essential to you. It’s more expensive to bring on a new client than take care of someone already working with you. Take good care of your people.
5. You have (or are building) a team that supports you and has your back. You’ve learned to delegate. Team members have similar core values to you and different strengths, as you don’t want a “mini-me.”
6. You invest in additional educational resources to keep you current. You attend events that allow you to come into a bigger community of like-minded people while learning from amazing experts.
Take a look at your business and what you’re doing right. Are you on track to reach or even exceed your goals this year? If not, it’s time to make those changes.
Kate Beeders, The Breakthrough Expert and Founder of BRILLIANCE Builders™
Tap into Your Zone of Brilliance and Breakthrough Your Financial Glass Ceiling
P.S. Working on your business instead of in your business takes continuous action and mindset shifts. If you’re looking to hire a fantastic coach and expert (that’s me!), let’s talk to see if we’re a great fit. Contact my team at Info@KateBeeders.com
P.P.S. [First Name], like to attend events? Check out what I have planned.
P.P.P.S. Prefer the audio version? Clicking here (Episode 55)